“(W)e talk to people who are tackling the question, critical to so much of our behavior: what does it take to change these deeply embedded concepts? Can it even be done?”

“Successful UB training gives people concrete tools for changing their behavior. It helps them better understand others’ experiences and feel more motivated to be inclusive.”

“… Cox pointed to a pair of news photos that prompted a room of University of Wisconsin, Madison, graduate students to shift in their seats. … Cox read aloud the captions that were published alongside these images of a post-Katrina New Orleans. For the black man: “A young man walks through chest-deep water after looting a grocery store.” For the white couple: “Two residents wade through chest-deep water after finding bread and soda.”

LootingFinding. A murmur spread through the rows of students watching.”

“‘We found that for every one person who confirms a bias, it takes three to disconfirm a stereotype to balance it out,’ says Cox. Returning to our example, that would mean the student would need to come across more than three black non-basketball players for every black basketball player they encounter to reduce their bias.”